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We started off pyse with the goal of making sustainability accessible to everyone. Sustainability as a concept is almost always associated with an "elite only" standard or philanthropy, when in reality it is far from that. HNIs and institutional investors have always looked at green assets as a lucrative financial product, and our idea is to bring that model down to an average retail investor. How great would it be to have a fixed deposit that contributed to environmental, social and economic impact ? That is our story, we let people's money grow while investing in a sustainable future for all of us.