SusTalk- From strong technology to Market adoption

Don’t optimise the activity before diagnosing the constraint.

That was one of the key takeaways from our latest SusTalk, featuring Vivek Nair, Fractional CMO at Smart Joules, in conversation with the Mafia.

Instead of immediately chasing more leads, pilots, marketing or sales, founders need to first ask: where is customer commitment actually breaking down?

Because getting a customer to say “yes, the technology works” is only the beginning.

The real goal?

“Yes, this is the right problem, the right solution, and it’s worth buying.”